The Full Case Study

Client: Werefresh (Lavazza Italian coffee)

Product: Coffee Beans

Platforms: Meta

Target Market: Egyptian Coffee Geeks

Objectives:-

• Generate more sales
• Scale acquisition profitably under 100 EGP CPA

Execution:-

• Make Bundles with 4 packs
• CTA: urgency “Limited offers”

Results:-

• Orders: 2,763 on website + 348 Messages Orders
• Delivered: 3023 actual orders
• Revenue: 1,261,471 EGP
• Ad Spend: 267,190 EGP
• Total Cost: 627,190 EGP
• CPA Avg: ~90 EGP
• ROAS: 4.72x
• Profit: 634,281 EGP