The Full Case Study

Client: Elkasseba Affiliate System

Product: Projector Product on the first account & Flash Lamb on the second account

Platforms: TikTok

Target Market: Saudi Men for the lamb & Men – Women for the projector

Objectives:-

• Made different Hooks and bundles to increase AOV
• Scale acquisition profitably under 34 SAR CPA

Execution:-

• Creative angles tested: Movie nights with friends or in trips & Using Flashlights during desert trip
• CTA: urgency “Limited offers”
• Refined creatives to hook in < 3 seconds with emotional triggers

Results:-

• Orders: 1,218 on TikTok
• Delivered: 623 actual orders
• Revenue: 200,000 SAR
• Ad Spend: 35,358 SAR
• CPA Avg: ~32 SAR
• ROAS: 5.66x
• Profit: 45,452 SAR