I’m Esraa Helal, a Senior Performance Marketing with 9+ years of experience in eCommerce and service brands across the MENA region.

As a growth marketer, I help brands grow by focusing on what actually drives revenue. I analyze the full funnel, spot growth leaks, test fast, and scale what works. I turn data into clear actions, align ads with strong performance content, improve conversion paths, and optimize budgets for profit — not vanity metrics. My goal is simple: build predictable, scalable growth that increases sales and makes marketing a real business driver.

If you’re aiming for performance-driven growth, that’s exactly what I build.