The Full Case Study

6 Millions SAR Sales 

Client: Evaaz Store

Product: Security- Cameras & Learning Products for kids.

Platforms: TikTok

Target Market: Saudi Arabian

Objectives:-

• Made different angles until I caught the best
• Scale acquisition profitably under 40 SAR CPA

Execution:-

(Scaling evaaz: A 9-Month Tiktok Ads Journey)

• I took on evaaz when their strategy was only B2B for Kids learning Products. They wanted to work b2c also and imported a huge stock of security cam as they see potential in that, I started to test and learning because I needed to build something that actually work.

What I Did

I started by mapping out which platform did what best. Meta for awareness and consideration. Google for capturing ready-to-buy intent. Tiktok as a clicks an add to cart objective on salla. Each channel had one job.

First three months, I tested creatives relentlessly. Different angles, different messaging, different audiences. Ran about 40-50 variations to figure out what actually moved people. Made Bundles of this Camera also for the learning products for increasing AOV.

I was focusing on Products benefits, not feature lists.

CPAs were rough initially. ROAS was sitting around 1.5x. But I was learning, not optimizing yet.

By Month 3,

I had clear winners Creatives.

• I scaled budget toward what worked and killed what didn’t.
• Started segmenting audiences instead of broad Targeting & Creatives.
• Made Upscaling.
• Created different Angles for each product category. 

Conversion rates jumped immediately.

Months 4-9,

• I focused on the details.
• A/B tests for Land pages.
• Retargeting campaigns for warm audiences.
• New changes that added up for creatives and Bundles.

By month 9,

• ROAS was at 3.8x.
• CPAs had dropped 45%.
• We were hitting profit targets.

What Worked

• Creative testing actually mattered more than I expected. Testing constantly revealed what moved people. Small differences—scenes, copy angle, Hooks—created outsized impact.
• Four targeted audiences with customized messaging and Angles outperformed one broad audience significantly.
• Retargeting was cheap and effective. People who’d visited were 3-5x more likely to convert than cold traffic.
• Landing page copy and designing optimization was as important as the ads. 
• Simple funnel gave us a 20% improvement in conversion rate.

The Numbers

Total Sales: 6,077,884 SAR

Total Cost: 2,704,164 SAR

Net Profit: 3,373,720 SAR

Starting ROAS: 1.5x
Ending ROAS: 5.96x
CPA reduction: 45%
Conversion rate improvement: 2.1x