The Full Case Study

Client: Hala Kommers

Product: Was different products cosmetic and home-use products & self care products

Platforms: TikTok

Target Market: Saudi Arabian

Objectives:-

• Tested many products until i found the best three and ordered a stock
• Scale acquisition profitably under 30 SAR CPA

Execution:-

• Testing products, then found the best angles, then scaled with 45 creatives
• CTA: urgency “Limited offers”, made upselling so I can increase the AOV

Results:-

• Orders: ~ 3,000 on TikTok
• Confirmation Rate 50%
• Delivery Rate 35%
• Delivered: 1050 actual orders
• Average Revenue per order ~ 45 SAR
• Ad Spend: 67,545 SAR
• Delivery Cost: 31,500 SAR
• Total Cost: 125,295 SAR
• Total Sales: 183,750 SAR
• CPA Avg: ~22.5 SAR
• ROAS: 2.72x
• ROI: 46.65%
• Profit: 58,455 SAR