The Full Case Study

Client: Evaaz Education – Coding for Kids

Product: Online Coding Courses for kids

Platforms: TikTok

Target Market: Saudi parents

Objectives:-

• Increase Kids Registration
• Get to know more as coding courses for kids in saudi arabia

Execution:-

• Generating creatives with small education about this course and how it could affect on their kids future
• CTA: “Book Now!”
• Refined creatives to hook in < 3 seconds with emotional triggers

Results:-

• Leads: 4,262 on TikTok
• Actual Booking: 1,830 actual booking
• Revenue: 457,500 SAR
• Ad Spend: 36,766 SAR
• CPA Avg: ~2.34 USD
• ROAS: 12.44x
• Profit (before any other costs):
  420,733.39 SAR