The Full Case Study

Client: Smart Home Security Brand

Product: 4-piece Smart WiFi Camera Bundle

Platforms: TikTok & Snapchat

Target Market: Saudi homeowners, families, renters and Business Owners

Objectives:-

• Shift from 1-camera offer to profitable bundle offer
• Scale acquisition profitably under 42 SAR CPA
• Boost AOV through perceived value offers

Execution:-

• Creative angles tested: child safety, theft, voice alerts, travel monitoring
• CTA: urgency “secure your home” & bundle scarcity
• Refined creatives to hook in < 3 seconds with emotional triggers

Results:-

• Orders: 6,400 on TikTok, 1,127 on Snapchat
• Delivered: 3,161 actual bundle orders
• Revenue: 1,395,432 SAR
• Ad Spend: 309,390 SAR
• CPA Avg: ~40 SAR
• ROAS: 4.51x
• Profit: 485,452 SAR